The duopoly of Android and Apple now controls 96% of the smart phone operating system market. One key difference between the two systems is that Android is much more popular with an 81.5% market share, compared with Apple IOS (14.8% ) . Another, more fundamental difference between the two operating systems is that Apple IOS is a tyrannical, walled garden system, whereas Android is the worlds first free, open source mobile platform that any coder can write for.
The meme displayed above attempts to illustrate the enormous differences between the to operating systems by employing the ‘red pill, blue pill’ theme from 1999 film, The Matrix. The comparison is made with the intention of suggesting that the differences between the open source Android system and the closed Apple system are so great that the competing operating systems may as well exist in different realities. The meme also aims to suggest that by choosing the Red pill (Android device) a person may experience the true vastness of the mobile Internet as opposed to the Blue pill (Iphone) which exists in what former Google employee Tim Bray calls “a sterile Disneyfied walled garden”.