Autoethnographic Godzilla Experience

Digital Asia

Autoethnography: A term that I have not encountered before today. As I sit in front of the computer and try to decode this intimidating and foreign new word, whilst simultaneously resisting the urge to Google it, I notice the familiar term ‘ethnography’ jumps out at me. Ethnography: the scientific description of the customs of individual peoples and cultures. It’s starting to make a bit of sense, but what does the prefix ‘auto’ mean? Auto: self. Does Autoethnography mean the scientific description of myself and my culture? I’m not convinced, better look it up.

Autoethnography is an approach to research and writing that seeks to describe and systematically analyse personal experience in order to understand cultural experience. This approach challenges canonical ways of doing research and representing others and treats research as a political, socially-just and socially-conscious act. A researcher uses tenets of autobiography and ethnography to do and write autoethnography…

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